Meet Disney’s Matt Prince



Matt Prince is the social media manager at The Walt Disney Company, as well as the founder/editor of The Beehooved, a collection of digital articles covering media, communications and tech industry trends and news.  Prince was named one of the top 40 Professionals Under 40 by OC Metro Magazine.  He founded a creative agency, launched two successful blogs read in over 100 countries, led the communications department for one of the most influential business organizations in California, was tapped as an executive speech writer for one of the most famous brands in the world – all by age 26.  Not to mention he saw Mickey Mouse with his head off!  Students got to meet the Prince of Branding when he visited Newhouse in early April.  Below is an interview we had with him about branding and his time at Newhouse. 

Q: Did you enjoy your time at Newhouse?

A: YES! The students were so gracious and welcoming. The campus was beautiful. Loved all the character of the old East Coast schools. And I was happy to bring a little sunshine with me 😉

Q: How do you suggest college students begin to create their personal brand?Matt_Prince-1

A: It’s important to realize, students have already been creating their personal brand, even if they didn’t realize it. Your brand will be created on its own, it’s your job to mold it and shape it into the valuable brand you desire. The most important piece is repetition of reputation. Bringing forth the best possible version of yourself consistently.

Q: What role does social media play in personal branding?

A: It plays a huge role. But it’s important to remember that it is not a brand strategy, it’s just a tool. Too much emphasis on it, and your brand will suffer. Too little, and your brand will suffer. All about moderation. A key filter I use to manage my social media presence is my IFE IFE rule. Stands for Interesting, Funny, Educational, Intellectual, Flattering, Embarrassing. If what I want to post on anyone of my social media platforms is not two of those six descriptors, I don’t post it. EVER. Creates a natural filter and allows me to stay consistent with my brand.

Q: How do you think people should balance their personal brand with the brand of their company?

A: Depending on what your brand is, and the brand of your company, they should be intertwined, but not dependent on one another. So if one leaves the other, they can both live on successfully. For people who ARE their company: Students, consultants, photographers, artists, trainers, speakers, authors, etc… they only have ONE brand and they have to put 100% into that. No separation from personal to professional.

Q: In your presentation, you say you learn most when you fail. Can you talk about failure and its relation to success?

A: All of the pivotal moments in your life, and true life lessons, come from failure. Not success. Failure also comes hand in hand with risk taking… which is KEY in being successful. The biggest risk you can take in your life is taking no risks at all.

Q: What is/are your favorite quote(s)?

A: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou

Q: Do you have any advice for Newhouse students?

A: Do what you love, and love what you do. If you follow your gut and work hard you can accomplish ANYTHING. And never settle. You have the rest of your life to work, at least 40 years of it! Don’t rush and enjoy these moments.